That’s an exciting new approach to mass reporting, but one point of caution comes in the fact that moderators at Whisper can go into a user’s history and see their past Whispers to check if they are a “repeat offender” in terms of posting false (or bullying) information. Whisper would corroborate their reports by eliminating false information getting propagated through the service, he said. Zimmerman has big plans for turning Whisper into a Twitter-like entertainment and news source, with users acting as citizen journalists if they’re near the scene of a breaking news event, posting details and photos they might otherwise not under their real names.
(Heyward reached out to Zimmerman in December after seeing this profile of him in The Wall Street Journal, which suggested Zimmerman could be the most popular blogger on the Web today.) Zimmerman starts at Whisper this Monday as its Editor-in-Chief, and will be helping to package Whispers for a broader audience. It also poached another big fish: Neetzan Zimmerman, the one-man viral machine at Gawker who has been responsible for generating 70-80% of the site’s page views. Earlier this month Whisper hired Eric Yellin, a marketing and distribution executive at Hulu to help distribute Whisper’s secrets to third-party sites and apps.
Whisper is improving the way it tags its posts into categories, and it's also made some important new hires in viral marketing.
0 kommentar(er)
